Infusion Brewing Co.
We worked with long-time client Infusion Brewing Co. in Omaha, Nebraska, to create a digital presence and a growing portfolio of beer brands.
Vanilla Bean Blonde
Infusion’s flagship beer, the Vanilla Bean Blonde Ale, is widely recognised throughout the Omaha area. With over a dozen variations, and a yearly festival to celebrate the beer, the Vanilla Bean cone has become a symbol for those who dare to drink differently.
We designed the iconic cone atop a pint glass, which serves as the design foundation for many of their Vanilla Bean variants.
To support the update of the product packaging, we also designed a line of swag to help promote the launch.
Trip Hazy IPA
When Infusion crafted their new flagship IPA, they wanted a psychedelic vibe. We delivered a trippy can design featuring the iconic 1960s VW Kombi.
The can was designed with a transparent UV coating to give the colours a metallic reflection to maximise the tripy-ness.
To aid in the product launch we created trippy tees.
More from the Infusion Portfolio
We’ve helped Infusion develop their more popular offerings into retail sales with eye-catching beer labels that stand out in a crowded marketplace. Here are few examples.
Brand Refresh
In 2022 we helped bring the Infusion branding and messaging up to date with a simplified, modernised logo and a new tagline.
The updated logo offers improved reproducibility, readability while retaining some characteristics of the original logo to prevent confusion or loss of recognition. We also developed a supplemental “Tag” logo inside of a red chevron for use in small spaces or in conjunction with their product branding.
Along with the refreshed identity, we developed a new tagline aimed at uniting beer drinkers. The tagline “The beer that brings us together” also a nod to the logo which infuses the U and S letterforms.
Website Development
In addition to product packaging, we developed a simple, mobile-first website that integrates with Untappd to show a current lineup of beers in the tap room.
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