Emergency Dental Care USA
For more than a decade, we have partnered with Emergency Dental Care USA as a brand, web, and marketing advisor, supporting steady growth from a regional provider into a nationally recognized brand.
Wide Scope
We act as a brand and marketing advisor, providing website services and support, identity refinement, SEO and GEO support, and strategic consulting for market expansion and location growth. We also collaborate regularly with leadership and external advertising partners to help maintain alignment across brand, user experience, and performance.
Rebranding / Brand Facelift
As part of our recommendations for modernising and future-proofing the Emergency Dental Care USA brand, we gave the logomark a facelift while retaining its core components so that it would not lose brand recognition. The tooth icon and typography were reworked to be more balanced and softer. The updated logo improved readability and reproducibility, particularly at small sizes.
Brand Unification
We helped unify the brand by consolidating separate websites into a single stronger domain (EmergencyDental.com). This provided a simplified customer journey and strengthened organic SEO efforts.
Website Design and Development
Local SEO Optimised Landing Pages
We designed and refined SEO-optimised landing pages tailored to high-intent search queries, ensuring patients could quickly find and access care when they needed it most. Each page was structured for clarity, speed, and conversion, balancing search visibility with a streamlined user experience.
Video Production
We worked with partner agency Kaleidoscope Marketing to create video assets for the website that improve conversion rates and customer satisfaction.
Mobile Focus
Mobile users now make up over 75% of visits and around 90% of ad clicks. We helped Emergency Dental Care USA adapt and optimise their user experience with a super fast-loading mobile-first website that converts more visitors into patients.
A Winning Marketing Strategy
With a business model that can’t rely on repeat patients, Emergency Dental Care required an ultra-efficient marketing strategy to grow. Early on in our relationship with Emergency Dental Care USA we learned that Google Ads + Search Engine Optimisation was a natural fit for the emergency-focused business model. So we shaped a simple, repeatable formula that allowed Emergency Dental to attract its target audience at a sustainable cost per lead/acquisition. This formula, when used consistently with branding and messaging, enabled sustained growth year after year.
Results
We’ve supported Emergency Dental Care USA’s growth from six clinics to over twenty, acting as a long-term partner in building and scaling the brand.
“I am the owner and founder of Emergency Dental Care USA, an urgent dental care practice with 22 clinics in 9 US states. Yard Brand Co. has developed my brand, logo, and websites, and assisted with all phases of my marketing. Logan Yard, the company’s founder, is impressive, extremely talented, and creative, and he listens to his clients’ needs and desires. And he consistently delivers above expectations. I have worked with Logan for over a decade, and he only gets better! I highly recommend Yard Brand Co. and can guarantee you will not be disappointed!”
Have a project in mind?
Book a free consultation to discuss your goals, challenges, and how we can help move your brand forward.